Brand Guide
Use these guidelines when referencing Craveva in partner materials, press, integrations, and co‑marketing.
Logo
Primary lockup used across the product and website.
Do
- Use PNG for digital use with backgrounds, SVG for scalable graphics.
- Keep the logo proportions unchanged.
- Use sufficient contrast (light logo on dark backgrounds).
Don’t
- Stretch, skew, rotate, or add effects (shadows, outlines, gradients).
- Change colors or replace typography.
- Place on busy backgrounds that reduce legibility.
Color palette
Primary
#8b5a3c
Background
#1a1816
Card
#262320
Border
#3e3a36
Muted
#a8a29e
Cream
#f5f3ef
Typography
Primary font
Inter
Used across the product UI and website body text.
Logo type
Serif lockup
Use the provided logo files as-is for consistency.
Brand kit
Download a ZIP that includes logo files and favicon assets for partner sites and co‑marketing.
Slogan, mission & values
Slogan
Connect Your Data. Build AI Agents. Deploy Anywhere
Mission
Make enterprise data usable without long BI projects.
Values
Clarity, reliability, security, and measurable outcomes.
Stationery & apparel
For partner reps and events (t‑shirts, polos, lanyards, business cards, letterheads), request the latest templates.
Request templatesBrand voice
What we sound like
- Clear and direct (enterprise-ready).
- Outcome-focused (automation, speed, reliability).
- Confident but not hype-driven.
Avoid
- Overpromising (e.g., “fully autonomous” without context).
- Buzzword-heavy copy without specifics.
- Aggressive sales language.
Need co‑marketing assets?
If you need a press kit, partner badge, or a specific logo variant, contact the partnership team.
partners@craveva.com